The e-commerce giant Amazon is reportedly working on launching its very own messaging app dubbed as Anytime, according to a report from AFTV News. The online retail giant has started to survey its customers regarding the messaging app’s potential features, although it’s not crystal clear what form the final application will take.
The report explains that Amazon’s “Anytime” seems to be an all-in-one feature rich messaging app that could even rival social networking services with a focus on the messaging, VoIP voice and video calls, as well as photo sharing, with users able to apply filters to photographs and videos, “@” mention other users, use sticker and .GIFs, and play games.
Users would be able to call — both vial audio and video — to other individuals or groups, contact businesses to order products or make reservations. According to the pictures taken from the survey, the Anytime messaging app is said to be secure and encrypted, and would work on a variety of desktop computers as well as cellular- and WiFi-enabled handheld mobile devices.
The e-commerce titan has already made progress into the messaging and communications market in recent months. Earlier this year, it announced Chime, a video conferencing app for its business-minded users, designed to rival with existing services such as Skype for Business or WebEx.
Amazon also recently added voice calling and messaging features to its AI-powered Alexa virtual assistant devices. Anytime see,s to be a more ambitious messaging platform, one designed to contend against other messaging apps in the market such as Facebook Messenger or WhatsApp, Viber and many more. We’ve reached out to Amazon for their comment, and will update if we hear back from them.