Manila, Philippines — The German-based market research institute GfK SE claimed that the Chinese electronics manufacturer OPPO is now the second bestselling smartphone brand in the Philippines.
GfK’s latest research survey claimed that OPPO increased its share in the ASEAN’s fastest growing mobile market from 3.2 percent in July 2015 to 8.6 percent in July 2016 year-on-year. It’s more than double its market share from the last year. The Chinese smartphone brand also skyrocketed from third spot in June 2016 at 8.5 percent, to second place last July 2016.
“Our increasing shares show how we are able to capture what Filipinos want in a mobile device,” OPPO’s Brand Marketing Manager, Stephen Cheng said. “We not only meet consumer demands for quality smartphones, but we also offer them at more affordable prices. This is an important factor that paved the way for our growth over the past year.”
OPPO attributed its increasing popularity to its F1 series smartphone, whose selfie-enhancing features won over the Filipino’s fondness for taking photos of themselves. The Chinese OEM locally released the F1 smartphone in February this year, followed by the F1 Plus in April 2016.
Moreover, OPPO introduced the F1 series’ latest addition — the F1s — only last August, and has been sold out three days after its local released in concept and dealer brick-and-mortar stores nationwide.
Because of the growing demands to the F1s, OPPO is quite optimistic that the Chinese firm will eventually dominate the Philippine smartphone market.
“OPPO will continue pursuing its growth in the market by indulging the Filipino fascination for taking selfies,” Cheng added. — Cetureon.com